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If your goal is to enhance your company's value, it's crucial to consider how your customers make payments. If your business model revolves around single transactions where customers pay upfront, anticipate that your company's value will be a multiple of your Earnings Before Interest Taxes, Depreciation, and Amortization, likely in the single digits.
People who are successful in large companies tend to be successful within a given framework. However, in a younger, stingier start-up there is no framework to follow, which is why veterans of big companies often struggle to navigate a more entrepreneurial environment.
The first impression customers have of your business often influences how much they spend on your product or service. It's a well-known fact, but have you ever thought about how first impressions affect how potential investors evaluate your company?
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